Hell, wow what a concept. I applaud the geniuses who thought of this concept when they got together to make up the first religion to use it. I mean its such a perfect way to scare people into believing without proof. You are told all the great things about God, this miracle, that miracle, but then, WHAM! HELL. You will go to Hell if you do not accept God.
Hell is such a powerful motivator and I understand why people are still clinging on to their beliefs (even though deep down inside, they question it). It took me some time to get over my faith and Hell was the primary reason why it didn't happen sooner. I'm willing to guess that 85% of the reason why people belive in God is because they are scared of Hell.
Religion is a tricky sale, but Hell is what a sales person would call the perfect closer. As soon as people want to turn away from religion, they pull out the Hell card, and you're locked in. Another soul saved. Which is the ironic thing, they believe they are doing you a favor, they are saving your soul, and for that you need to give them money.